The Seven Serious Sins of Political Campaign Design

Every time Utah primary season comes along, I notice a large number of terribly designed political campaign signs at every major intersection. In this day and age with quality design so easily accessible, I consider having a compelling political brand and logo table stakes for a run. I’m not saying that a great design will win you an election, but it will make you look put together and detail-oriented. With that in mind, here are seven things that you should absolutely avoid if you’re ever putting together a political campaign…