The Seven Serious Sins of Political Campaign Design

Every time Utah primary season comes along, I notice a large number of terribly designed political campaign signs at every major intersection. In this day and age with quality design so easily accessible, I consider having a compelling political brand and logo table stakes for a run. I’m not saying that a great design will win you an election, but it will make you look put together and detail-oriented. With that in mind, here are seven things that you should absolutely avoid if you’re ever putting together a political campaign…

Donald Trump vs the Squad

Donald Trump saw “The Squad” getting all of the attention and wanted to involve himself somehow. Or maybe he saw too much attention being paid to his former friend Jeffrey Epstein’s child sex abuse case, or to the deplorable conditions in detention centers by the border, and he wanted a distraction. Whatever the motivation, it was a good political strategy to enter the fray with the “Dems in Disarray.” Unfortunately, he did it in a racist way. The Squad are to Nancy Pelosi what the Tea Party was to John…