One Thing All Campaigns Must Have To Win

In the past, most of the focus on what makes a good politician has come down to two things: how personable they are and if they can connect with voters. When those things are combined with a governing philosophy that is compatible with the people in their district, you have a guaranteed win. Of course, this assumes that there aren’t any October surprises that trip the politician¬†up. It is still important to connect and be personal. However, as evidenced by political campaigns since 2008, it is even more important to…