One Thing All Campaigns Must Have To Win

In the past, most of the focus on what makes a good politician has come down to two things: how personable they are and if they can connect with voters. When those things are combined with a governing philosophy that is compatible with the people in their district, you have a guaranteed win. Of course, this assumes that there aren’t any October surprises that trip the politician up. It is still important to connect and be personal. However, as evidenced by political campaigns since 2008, it is even more important to…