The Seven Serious Sins of Political Campaign Design

Every time Utah primary season comes along, I notice a large number of terribly designed political campaign signs at every major intersection. In this day and age with quality design so easily accessible, I consider having a compelling political brand and logo table stakes for a run. I’m not saying that a great design will win you an election, but it will make you look put together and detail-oriented. With that in mind, here are seven things that you should absolutely avoid if you’re ever putting together a political campaign…

Mia Love vs Doug Owens in CD4: A Competitive, Vapid Campaign

Campaigns are about choice and distinctions between candidates, and in the CD4, both Democrat Doug Owens and Republican Mia Love have done a great job, jointly, in defining the choice without discussing a single specific issue. With my campaign consultant hat on, I see this as a brilliant move by both campaigns.  Love is running away from her own 2012 Tea Party campaign, and Owens is running away from national Democratic Party positions, much like Jim Matheson did.  Both are strategically good moves for the respective campaigns. The first debate…