Here’s why Amazon left 18% at the table

When news broke about Amazon starting to collect sales tax for purchases made in Utah, it seemed a little curious that they would not be taking advantage of a state law that would allow them to retain up to 18% of the taxes they collected. Aren’t businesses supposed to try and maximize their revenues and take advantage of any incentives available to them? Don’t feel too bad for Amazon, though. They’re actually going to do really well from their deal. While Amazon is passing on the 18%, they are still…