Patagonia-produced video violates BLM film permit guidelines, promotes irresponsible destruction of cultural artifacts in Bears Ears region

Most companies find it prudent to keep politics out of their business. If a company manages to justify to itself that taking a strident political position is more important than delivering good products and services to customers, it will soon find that strident political positions alienate somewhere around half of their customer base. And that’s just the starting point when it comes to ascertaining the risk of surrendering a company to political ideology. In addition to alienating customers, companies that put politics before products also invite government and public scrutiny…